Choice Moments: How Can Ubiquitous Technology Change People’s Behaviour?

It is well known that when making a decision – be it buying food, choosing what to wear or even selecting a partner – people often ignore most of the available information in the environment and rely instead on a few important cues. At the same time, recent surveys have shown that people are becoming increasingly aware of the consequences of their decisions, and want to know more about what they buy, consume or wear. How can we help people make more informed decisions given their tendency to make snap judgements? In my talk, I will describe a new genre of mobile, social and computational devices that are currently being developed to change people’s behaviour, and reveal the effects they actually have on people – for better or for worse.

Yvonne Rogers is a Professor of Interaction Design and director of UCLIC at UCL. She is also a visiting professor at the Open University, Indiana University and Sussex University. She has spent sabbaticals at Stanford, Apple, Queensland University, and UCSD. Her research focuses on augmenting and extending everyday learning and work activities with a diversity of novel technologies. She was one of the principal investigators on the UK Equator Project (2000-2007) where she pioneered ubiquitous learning. She has published widely, beginning with her PhD work on graphical interfaces to her recent work on public visualizations and behavioral change. She has also been awarded a prestigious EPSRC dream fellowship where she will rethink the relationship between ageing, computing and creativity. See